What is a Stock Exchange?

Once you’ve decided you want to buy stocks, you need a broker. You can’t go to the mall and pick up a few shares of stock just like that. The broker takes your order and goes to a stock exchange to make the purchase for you. With online brokers these days, buying stock is really easy.

Exchanges exist for all types of securities. For example, FOREX is the foreign currency exchange where people can trade currency. You can also trade stocks, bonds, and other securities on an exchange.

Stock Exchange

A stock exchange is where stocks, bonds, derivatives, and other securities are traded between stock brokers. There are many exchanges around the world that are used to bring buyers and sellers together.

The purpose of a stock exchange is to give investors a place to exchange stocks. Corporations choose to sell shares of stock in an exchange to raise capital for the company.

What is a Stock Exchange?Stock Market

The stock market isn’t a physical location. It’s the way buyers and sellers exchange stocks and other investments. The market is how the prices of the stock are determined using supply and demand.

The exchange is where this takes place. For example, the New York Stock Exchange has thousands of companies trading. There is also the NASDAQ and many other exchanges worldwide.

Primary and Secondary Markets

When a company first decides to issue stock, it is sold in the primary market. After that, whenever these shares are bought and sold, they are traded in the secondary market. This all takes place within the stock exchange where the stocks are sold.

OTC – Over the Counter

Any company that is not listed on the stock exchange but that sells stock is considered an OTC stock or over the counter stock. You can still purchase them, just not through a stock exchange. Penny stocks and other high risk stocks are often sold over the counter.

The stock exchange is only one small component of investing. Learn more about stock investing here.

How are Stocks Priced?

Understanding how stock prices are determined will help you be a better investor. There are a few basic principles behind it as well as unknown factors.

Initial Pricing

First, when a company decides to go public, it must decide how much to price the stock. Basically, it is giving everyone a chance to invest in the company. People won’t invest if they don’t think it’s a worthwhile purchase. They want to know they are paying what the company is worth and no more.

How a company chooses to price their stock initially can be based on many factors. The company works with investment firms to come up with the right price. The goal is that the price will go up over time.

Supply and Demand

Prices of all products vary based on supply and demand. When demand increases, the price goes up. When supply increases, the price goes down. Supply and demand pull on the price of stock in every which direction.

For example, if lots of people decide to purchase shares of Apple and there aren’t enough people to sell, the price will go up to encourage more people to sell and/or discourage some people from buying. It’s a balance.

Other Factors

While supply and demand move the price, what factors increase supply and demand? Why do investors choose to buy or sell? There are many factors that will affect this.

For example, there are long-term investors who choose to buy stocks that they believe are currently undervalued. There are stock traders who are constantly buying and selling stocks quickly. There are new investors that haven’t properly prepared themselves and don’t know what they are doing. There are investors who invest solely on the recommendations of friends and television shows.

Ultimately, as an investor, your goal is to look for corporations that sell stocks that you hope will increase in value in the future. You have to do the research. Which stocks are undervalued? How can you diversify effectively among those stocks?

A basic understanding of the economic principle of supply and demand will get you started in the right direction. Take that information and learn from it to build an impressive portfolio.